ARBOR BREWING COMPANY CELEBRATES 25TH ANNIVERSARY, RELEASES DOUBLE COW DOUBLE IPA

Ann Arbor, Mich. – February 3, 2020 – Arbor Brewing Company marks a major milestone in 2020, releasing Double Cow Double IPA to celebrate its 25th anniversary. Founded in 1995, the brewery’s original Ann Arbor locaJon has expanded over the years and remains a downtown fixture. Michigan’s first solar powered brewery, Arbor is also the state’s first producer of barrel-aged sour beer. In 2006, Arbor expanded into distribuJon, opening a producJon brewery and taproom affecJonately referred to as “Corner Brewery” in neighboring YpsilanJ. Arbor opened its third locaJon in downtown Plymouth in June 2019.

“Reaching the 25 year mark is a big deal,” said co-owner Mike Messink, “There are only a handful of breweries in the state to accomplish this and it’s something our enJre team is very proud of.”

To commemorate the anniversary, Arbor will release Double Cow Double IPA, a nod to Sacred Cow IPA, one of its classic recipes. Sacred Cow was one of Arbor Brewing’s early flagship beers, and was the perfect launching point for an anniversary release.

“When we opened our doors in 1995 there wasn’t an IPA on the menu. Now you’d be hard pressed to find a beer list without mulJple IPA. This shows how far the industry has come in 25 years,” said Messink. “For our 25th anniversary, we wanted to brew a beer that is rooted in our history but sJll feels right at home in 2020.”

That challenge fell to Jon Wagner, Arbor’s Head Brewer. Wagner explained, “Sacred Cow has long been a staple within our taprooms at Arbor and gives us all a dose of 'brewers nostalgia'. It has always showcased a great balance of English caramalt and heavy addiJons of Cascade hops that really hearken back to IPAs of 25 years ago, and that's something we wanted to riff off of and build on for Double Cow." He conJnued, "Sacred Cow was an aggressive IPA for its Jme and I knew I sJll wanted bring that dry, mouthfeel to pair with the classic grapefruit character of Cascade and yet complement it with some of the resinous, citrus and floral character that is trademark of a classic Double IPA. To do that, we landed on big late addiJons of Amarillo to pair with the Cascades. Altogether you get a ton of citrusy and piney hop flavor, all balanced by a he_y ABV and subtle, but present malJness."

On February 7th at 7 p.m., the brewery will celebrate the anniversary with a Double Cow toast at its three locaJons

  • Ann Arbor, YpsilanJ and Plymouth.

“25 years is really a testament to all of our great employees and customers across the state,” Messink said. “We want to take a moment to celebrate with all of them, and then it’s back to work on the new things we sJll have in store! While we are proud of our pioneering past, we truly could not be more excited about the future.”

Double Cow will be available in 6 pack cans and on dra_, and will roll out to retailers across the state the week of February 10. Arbor is also planning a summer street party and more specialty releases to mark the anniversary.

Arbor Brewing Company has been a pioneer in the cra_ beer industry since opening its brewpub in downtown Ann Arbor in 1995. It added a producJon facility in YpsilanJ in 2006 and most recently opened its newest taproom in Plymouth in June 2019. In 2017 it was acquired and joined the Farm + Ferment family of Michigan-based hospitality businesses, which includes Michigan Hop Alliance, Northport Farms, Baia Estate Vineyard, Bigalora Wood Fired Cucina, Bacco Ristorante, Pernoi and Cloverleaf Fine Wine. Arbor Brewing Company’s flagship beers are Buzzsaw IPA, Strawberry Blonde, Euchre Pils, and the Tilted Earth IPA Series. Along with current seasonals Faricy Dry Stout and Double Cow Double IPA, Arbor beers are available at retailers across Michigan. Find your local retailer at the beer finder on our website www.arborbrewing.com.

Contact:

Rachel Hudson

MarkeJng Director, Arbor Brewing Company Cell: 802-291-0726

rhudson@arborbrewing.com

Rave Associates • 260 Metty Dr, Ann Arbor, Michigan 48103 • 734-761-7702contactus@raveassociates.com

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